Buying and selling digital advertisements is referred to as programmatic advertising. Essentially, this type of advertising is commonly used for purchasing digital ad inventory web-wide, apps, videos, mobile as well as social media. Workflow automation and machine learning algorithms based on shopper behavior.  An example of this could be if I am googling for a…

A good digital marketing strategy could be utilizing google ads paid search. It is a very cost effective way to boost your ads while saving money on it. Paid search can be a valuable tool in pushing brand awareness, sales, as well as leads. Google Ads also is very effective with saving costs as you…

SEO stands for ‘search engine optimization’. When we are talking about ‘Offsite’ SEO, we are referring to SEO that does not involve making direct changes to the website to improve optimization. The goal is to focus on link building, social media optimization as well as guest posting. Utilizing offsite SEO can make your website seem…

Keyword research is an important strategy for identifying what words you should be targeting for your ad campaign. There are certain keywords that will have higher or lower biddings, or words that are popularly searched that you can make profit off of. You do not want to just throw words together without conducting some sort…

Website optimization is important to make the user experience feel as if it was catered exactly for them and allowing user friendly usage. You want your website to stand out, to look unique and apply the best quality with customization. AI introduces a lot of factors that have not been imagined possible until now. AI…